Meet Fiona
Survey based research has been around for hundreds of years, but was only affordable to states and the largest organisations. Now, between online interviewing, and AI analysis, all that has changed.
Meet Fiona
Survey based research has been around for hundreds of years, but was only affordable to states and the largest organisations. Now, between online interviewing, and AI analysis, all that has changed.
Survey based research has been around for hundreds of years, but was only affordable to states and the largest organisations. Now, between online interviewing, and AI analysis, all that has changed.
Survey based research has been around for hundreds of years, but was only affordable to states and the largest organisations. Now, between online interviewing, and AI analysis, all that has changed.
ABOUT ME
Scientific Thinking.
Human Insights.
I’ve spent more than 30 years designing surveys, running qualitative and quantitative research, and analysing how people think, feel, and act.
I’ve worked across commercial market research, and social and community studies. I’ve seen research evolve from door-knocking and manual data entry, to today’s world of online surveys and AI-powered analysis.
My work is grounded in respect, for respondents’ time, for win-win exchanges, and for the organisations to make decisions with information as sound as we can efficiently make it.
Expertise
30+ years of experience in different markets.
Specialist in community, public-good and event-related research.
Deep understanding of research methods.
Focus on questionnaire design — as simple as possible, but no simpler.
Values-led: respect, accessibility, kaitiakitanga / guardianship of your relationships.
Still have a question?
Still have questions or a project in mind? Get in touch and we can talk through your audience, your goals, and how a well‑designed survey can give you clear, respectful insights.