Privacy Policy
FC Market Research Ltd (trading as FC Research) is committed to protecting your privacy and handling personal information in a transparent, secure, and responsible way. This statement explains how we collect, use, store, and protect personal information in accordance with the Privacy Act 2020 (New Zealand).
Who we are
Legal entity: FC Market Research Ltd
Trading name: FC Research
Location: Rotorua New Zealand
Contact for privacy matters:
Privacy@FCMarketResearch.com
What information we collect
In surveys, we collect personal information only where it is reasonably necessary for legitimate market research and evaluation purposes. This may include:
- Contact details (such as name or email address)
- Demographic information (such as age group, gender, suburb, or other background information)
- Opinions, attitudes, preferences, and feedback provided in surveys or interviews
- Responses to open-ended questions
- Technical information such as IP address or browser type, where required for survey integrity or website analytics
Participation in research is voluntary.
How we collect information
Personal information may be collected when you:
- Complete a survey, questionnaire, or feedback form
- Participate in an interview, focus group, or research activity
- Contact us directly
- Visit our website (limited technical information only)
Why we collect information
We collect personal information for the purposes of:
- Conducting market research, evaluation, and insight generation
- Measuring experiences, services, events, or communications
- Producing aggregated, anonymised, or de-identified insights and reports
- Improving research quality and methods
- Contacting participants for follow-up research where consent has been given
- Contacting winners of incentive prize draws
Personal information is not used for direct marketing unless you have explicitly opted in.
How information is used and shared
- Research findings are reported in aggregate and anonymised
- Individual participants are not identified in reports unless explicit consent has been given
- Personal information may be accessed by trusted service providers who assist us with survey delivery, data analysis, or secure data storage
- We do not sell personal information
Storage and overseas disclosure
We use reputable third-party platforms to collect, store, and analyse research data, in particular Displayr and Alchemer. This may include cloud-based services located outside New Zealand. Where personal information is stored or processed overseas, we take reasonable steps to ensure that comparable privacy safeguards are in place, as required by the Privacy Act 2020.
Data retention
Personal information is retained only for as long as necessary to fulfil the purposes for which it was collected. Data is then securely deleted or de-identified in line with research and legal requirements.
Your rights
Under the Privacy Act 2020, you have the right to:
- Request access to personal information we hold about you
- Request correction of any incorrect personal information
- Withdraw from research participation where practicable
Requests can be made by contacting our Privacy Officer using the details above.
Cookies and website analytics
Our website may use cookies or basic analytics tools to understand how the site is used and to improve performance. These do not identify individuals directly.
Changes to this statement
This Privacy Statement may be updated from time to time. The most current version will always be available on our website.
Contact us
If you have any questions, concerns, or complaints about how we handle personal information, please contact:
Privacy Officer
FC Market Research Ltd
Email:
privacy@FCMarketResearch.com